GM case study

Did you know that all the companies in the States present something in green? They be all in operation(p) in an purlieu of forces that create both(prenominal) threats and opportunities for their businesses. These environmental forces, which agnize up something known as the macroenvironment, admit: demographic, economic, natural, technology, political and cultural. Since the macroenvironment is in general uncontrollable, businesses often must fancy ways to adapt to the continuous changes. For example, everyplace the past a couple of(prenominal) years, the auto industry has been alter tremendously by changes in the technology, natural, and political environments and therefore labored to change their marketing strategies. The technology Environment Kotler identifies the technology environment as the most aright force affecting and shaping the future (83). The environment consists of: industrial productivity, hot manufacturing processes, parvenu products and se rve of competitors, new products and serve of shoot chain partners, and any new technology that could impact a company (Environmental Scanning). Technology has been responsible for developments such as the internet, computers, visual maser surgery, organ transplants, antibiotics and more (Kotler, 83). While advances in technologies are creating new markets and opportunities they are also replacing older technologies. Companies that do non keep up with these changes will find their products or services run low obsolete and not up-to-date with the consumer buying behaviors and preferences.

The internal Environment According to Kotl er, the natural environment involves the nat! ural resources that are needed as inputs by marketers or that are abnormal by marketing activities. Environmental concerns have been increasing over the past thirty years and in many gigantic cities around the world, water and air pollution have began arrival dangerous levels (81). As a result, orbicular warming has become the fear of many scientists who say at long plump we could all be buried in our own trash. It is constantly important that marketers are... If you want to get a full essay, note it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay