INTRODUCTION In this report, the case study of Kodak Inc. The fellow (Political, Economic, Social, and proficient), get up (Strengths, Weakness, Opportunities and Threats) and ostiarys five factor digest be utilize to analyse the emerging trends in the industriousness and the posterior issues set about by Kodak Inc. A strategy give be suggested for Kodak Inc. which addresses the primal issues. Kodak Inc. was founded by George Eastman Kodak in 1888. Kodak primarily tenanted in developing, manufacturing and market traditional and digital imaging products, service and solutions for consumers, professionals, healthcare providers, merriment industry and other commercial customers. PEST Analysis expletive analysis concerned with the milieual influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic cultivation of a business. Identifying these issues will be a useful way of summarising the out-of-door environment of a business in which it operates. (Tutor 2 u, Pest analysis). For Kodak also, like either other business, it is very important to crawl in the external environment to analyse the present strategy and to fudge changes accordingly.
The trade roadblock between countries was stopping companies going abroad, scarcely nowadays the chap between countries whitethorn have reduced, so it may be easy for companies to go abroad. Kodak Inc. is a transnational company operates just about all parts of the world. In 2003 the company was operating in 3 segments such as Photography, Health imagi ng and commercial segment. The company was o! perating in the traditional film industry in the photography segment, simply recently the management has unconquerable to stop investing in film manufacturing and the investments will be made in aesculapian imaging and printing division. The development in the countries economies lead to discontinue standard of living and which may be helped customers to demand for juicy quality...If you want to get a full essay, order it on our website: BestEssayCheap.com
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