The Case of Ntt Docomo

NTT DoCoMo Anjum Attar(2012135) Bidisha Bose(2012139) Chetan Kale(2012140) Malav Kansara(2012150) Pranay Jain(2012161) Praveen Joseph(2012163) Siddharth Chandarana(2012176) Sailing the Blue Ocean The DoCoMo case deals with a companies indicate to piece of paper through the highly competitive securities travail with the help of the mart pioneers As a technology and telecommunication based industry in a highly evolved and fester market it was needful to explore forward-looking white spaces DoCoMo obstinate to enter the information gain provider space and was flourishing in grabbing the clenched fist movers advantage and the market sh ar. This was thinkable with its extensive understanding of the market and novelty of their proposition i-mode ? religious service across a wireless communicate which enables handheld devices (such as cell phones) to access the Internet Mobile profits service offered by NTT DoCoMo ? Introduced in February 1999 Extremel y popular in japan and expanding into Europe ? As of March 31st, 2002, there are slightly 32,150,000 subscribers (in japan) Quick Note: Invented by Mari Matsunaga What Can I do With i-mode ?

Web-browsing Email (the killer app) Chat, Games Access to information ? feat mental object ? Money Transfer, Balance Check, Ticket Reservation ? development subject ? News updates, sports news, stock quotes ? Database Content ? Restaurant Guide, recall Directory 1) How would you prise the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you concl ude from a quintette force industry analysi! s? Threat of new controversy Threat of substitute products or services Bargaining supply of suppliers Bargaining power of customers Intensity of competitive rivalry By analyzing the telecom industry as in early 1999 by using Porters five force model, we flap to to the conclusion that the telecom industry is apparently not to a fault attractive. However there exists a chance of exploitation in terms...If you want to get a full essay, order it on our website: BestEssayCheap.com

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